Why boring infrastructure wins
The systems that survive don’t win because they were clever. They win because someone made the unglamorous decisions — the ones that don’t make conference talks — and stuck with them.
Postgres over a bespoke event store. A plain cron job instead of a distributed scheduler. Boring RDS over “serverless” databases that bill in ways no one can predict.
Founders tend to underinvest in this layer until they get their first 3am page. By then, the cost of retrofit is three times the cost of doing it right the first time.
The unglamorous decisions: tested backups, schema migrations with rollbacks, observability from day one, no magic ORM-generated queries touching tables with millions of rows. None of these are impressive. All of them are load-bearing.
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